Ulric De Varens

Ulric de Varens is a French marketing company founded in 1983 by Ulric Viellard that develops creative and original perfume offerings, with an emphasis on fun at affordable prices. The company aims its products at a market of ages 20 to 35 years. Ulric de Varens utilizes a highly experienced team, with members who have held key positions in some of the industry's leading companies, to successfully market its products in France and other European countries through mass market retailers. Ulric de Varens products are marketed in France mainly in grocery stores, with select Ulric de Varens boutiques available in large cities. In Germany, its products are marketed through drugstores. Throughout the rest of the world, the Ulric de Varens brand presents its products through select perfumery and department stores.