Carmen de Tommasso, born in 1909, founded the company Carven in 1945. She set up shop near Champs Elysées in Paris in France. She focused on fragrances, accessories and fashion and couture for petite women. Her elegant fashion creations that were inspired by travel and artistic motives featured lace and embroidery and were very feminine. By the end of the 1960s Carven also sold men's wear and a jewellery collection. From then it took a few years only until the brand had gathered a solid fan base. Her designs were particularly popular in Japan where women have always been rather petite. Japanese women appreciated that de Tommasso designed beautiful collections that would perfectly suit their shorter and slim body shapes.
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